Because every product deserves another
A fully branded resale platform that adapts to your brand identity, bringing circularity to life with flexible technology that doesn't compromise your customers' experience.
Where Resale Becomes First-Party Infrastructure
Brand-owned resale is not just a campaign. It is a strategic channel.
You retain control over margin, customer relationships, pricing, and measurable circular impact without handing growth to a third-party marketplace.
Credit Loop Economics
Store credit reinvestment outperforms discounting. Resale sellers return as primary customers, increasing blended lifetime value without eroding margin.
Margin Reclamation
Capture resale value that would otherwise compound on third-party platforms. Transform dormant inventory into recurring first-party revenue.
Measurable Circular Impact
Extend product lifecycles with audit-ready CO₂ reduction data and ESG reporting built into the commerce flow.
Net-New Audience Acquisition
Pre-loved buyers are often new to the brand. Circular entry points convert sustainability-driven shoppers into full-price customers.
Modular Resale Infrastructure
A configurable infrastructure designed to support multiple resale models within a single system. Activate the channels you need, expand over time, and operate with full control.
Peer-to-Peer Marketplace
Enable fully branded peer-to-peer resale with automated listings, payments, and governance under your brand standards.
In-Store & Mail-/Trade-In
Power structured trade-in flows online and in-store, with instant credit logic and automated logistics orchestration.
Brand-Owned Inventory
Monetize returns, samples, and archive inventory through dynamic pricing and integrated fulfillment workflows.
Verified & Vintage Sellers
Integrate curated third-party supply into your ecosystem while maintaining brand alignment and operational oversight.
Repair, Restore & Recycle
Route products based on condition into resale, refurbishment, or recycling streams within the same infrastructure layer.
In-Store Resale
Connect digital resale with physical retail to enable localized supply, discovery, and circular engagement.
From Onboarding to Circular Flow
An end-to-end circular commerce infrastructure built for operational scale.
Brand Onboarding
Integrate your catalog, define governance rules, and deploy a fully branded resale environment aligned with your existing commerce stack.
✓ API Ready
✓ PIM/ERP Sync
✓ White-Label CI
✓ Rapid deployment timeline
Intake Automation
Enable sellers to list items in minutes through guided mobile capture, automated attribute mapping, and dynamic pricing aligned with brand logic.
✓ Mobile Capture
✓ Auto-Attributes
✓ Dynamic Pricing
✓ Accelerated Listing
Verification Engine
Automated governance rules approve the majority of listings instantly, escalating only edge cases for human review — ensuring brand consistency at scale.
✓ Fraud Detection
✓ Auto-Approval
✓ Image Cleanup
✓ Brand Governance Rules
Commerce & Fulfillment
End-to-end resale logistics including peer-to-peer shipping, drop-off, 3PL, and warehouse fulfillment — fully automated with real-time status orchestration.
✓ P2P Shipping
✓ Drop-Off
✓ 3PL Ready
✓ Automated Notifications
Insights & Growth
Unified analytics across revenue, supply, and circular impact — exportable to BI, CRM, and sustainability systems.
✓ Real-Time KPIs
✓ CO₂e Savings
✓ Trend Intelligence
✓ BI/CRM Export
Extending the lifecycle of iconic Finnish design
Our platform powers the Marimekko Pre-Loved initiative, which sees the iconic Finnish design house enter the realms of circularity and branded recommerce.
"ResalePreloved allows us to offer a resale service that is fully aligned with the Marimekko brand, strengthening customer loyalty while supporting our circularity goals."
Mari Nikitin
Head of Global Digital Commerce & Operations
Sustainability & Impact
Measure and communicate the real impact of your circular program, powered by platform data and global recommerce insights.
Environmental Impact Metrics
CO₂ savings estimates per item
based on category-level LCA dataItems kept in circulation, avoiding landfill
Extended product life across categories
Track longevity metricsData exports for ESG & CSRD reporting
CSV & API supportCircularity Is Mainstream
Circular commerce is no longer niche. It’s expected.
0
plan to spend the same or more on pre-loved goods
0
of Gen Z & 56% of Millennials plan to increase spending
0
buy pre-loved for environmental reasons
0
purchase monthly or more
0
enjoy the “thrill of the hunt”
0
feel good about giving items a second life
Source: eBay Recommerce Report 2025
Core Platform Capabilities
Run your whole pre-loved program in one place — from intake to payout.
Take-Back & Intake Workflow
Customer and in-store submissions with guided flows, automated data entry, and optional moderation.
Authentication & Condition Grading
Validation, condition grading and approvals for both internal teams and external authentication partners.
Automated Listing Creation
Product data, categorisation, pricing suggestions and photo handling are all automatically generated.
Resale Storefront
A premium, branded pre-loved storefront with filtering, search, elegant product cards, and seamless checkout.
Shipping & Fulfillment
Supports warehouse flows, direct-to-buyer deliveries and store drop-offs, and is integrated with your logistics system.
Payouts & Store Credit
Automated payouts or store credit based on brand-defined rules and loyalty integration.
Analytics & Insights
Track resale volume, circularity KPIs, time-to-sale, and customer engagement.
Integrations
ERP, PIM, CRM, and sustainability system integrations via flexible APIs.
Ready to launch your pre-loved program?
Let’s explore how it can work for your brand.
Book a Demo →Content & Operations Engine
ResalePreloved is much more than just a resale platform. It’s a complete CMS and operations layer that enables your team to launch campaigns, build collections and manage store handovers without writing any code.
CMS
Full Brand CMS
Create and manage fully on-brand landing pages, collection pages and content blocks that your team can edit. UX
UX
Landing & Collection Builder
Create curated drops and themed collections in minutes using reusable sections and pre-built layouts.
POS
Store Pickup & Dropoff
A simple interface that allows staff to verify items, confirm handovers and keep the inventory up to date.
Ops
Workflows, Roles & Automations
Define roles, automate status changes, notify teams and generate reports. Scalable for enterprise resale programmes.