Insights
Perspectives on branded resale, platform operations and building your programme.
Launch & operationsNew industry survey data shows 58% of retailers see resale as a strategic necessity. Only 16% say they could scale it right now. That gap, not market size, is the real branded resale story this year.
Policy & circularityStarting July 19, 2026, large companies operating in the EU will no longer be allowed to destroy unsold clothing, accessories, or footwear. The regulation explicitly states the order of operations: sell it, donate it, or repair and refurbish it. Destruction is a last resort, not the default option. However, most brands don't yet have the infrastructure to do anything else.
Industry trendsState of Fashion 2026 forecasts secondhand fashion to grow two to three times faster than first-hand fashion through 2027. Marketplaces made resale mainstream. Now brands need their own strategy for it.
Launch & operationsLaunch resale without building from scratch. Fashion and lifestyle brands can use branded resale infrastructure to launch faster, reduce complexity, and keep the customer experience under their own brand.
Brand strategyThird-party marketplaces create resale activity. Branded resale turns that activity into a channel your brand owns.
Branded resaleA branded resale platform gives customers a place to buy and sell pre-owned products under your brand. Here’s how it works, how it differs from an external marketplace and what your team needs to consider.
